Data Privacy Policy

Legal information on data protection.

At FirstRule We understand that the use of your personal data requires your confidence. We are subject to the highest standards of privacy and we will only use your personal data for clearly identified purposes and in accordance with your data protection rights.
The confidentiality and integrity of your personal data is one of our main concerns.

This website is part of the FirstRule, and this privacy statement explains how we use the personal information we collect about you when you use this website.

About this Privacy policy

FirstRule respects your preferences with regard to the collection and use of your personal data.

” Personal data ” means information relating to an identified or identifiable natural person (‘ data holder ‘); A natural person who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, electronic identifiers or (a) One or more specific elements of the physical, physiological, genetic, mental, economic, cultural or social identity of that individual.

FirstRule respects your preferences in relation to the processing of personal data you collect. This policy (“policy”) allows you to know how FirstRule collects and uses your personal data, how you can control your use and describes our practices regarding information collected on other group sites that link or refer to this policy (such as websites, software applications, social networks and messages As well as offline marketing and sales activities (collectively, “Communication channels”).

The communication channels can provide links to other platforms not belonging to the universe of FirstRule. We encourage you to check the privacy policies of these websites, services, social networks or applications before you provide your personal data.

What information do we collect about you?

We collect information about you when you register on our website or place a request for purchase of products or services. We also collect information from you when you voluntarily fill out questionnaires, use the Chat tool, participate in competitions or provide feedback.

We ask you not to send or share with the FirstRule Any sensitive personal information such as racial or ethnic origin, political opinions, religious or philosophical convictions, or trade unions, as well as genetic data, biometric data, health data or sexual life data or Sexual orientation.

The website usage information is collected using cookies, but does not specifically identify it, and the following data may be collected:

  • IP address.
  • Geographic location.
  • Information about the device accessing the website, namely the type and version of the browser, operating system, screen resolution, preferred language, information contained in the HTTP headers and agent version.
  • The search engine you used to locate and access the website.
  • Date and time of activity on the website as well as Web pages and content visited and clicked.

It should be noted that this usage information does not deliberately identify it and if exceptionally identify it it will be anonymized immediately.

By giving information you are giving your informed and unequivocal consent that you consent to the processing of data that concerns you in an automated manner.

Some of the data requested are of mandatory character, being the same identified, may the lack or inaccuracy of the replies given to compromise the service rendered.

How do we use the information about you?

The data collected is used to process your application, manage your account and, if you agree, email you information about other products and services that we think are of interest to you.

If you agree we will send your personal information to the various companies of the FirstRule group so that they can offer you their products and services.

FirstRule do not share your information for marketing campaigns with non-group companies or transfer your personal data to a third country.

Although the information provided is generally treated as private in FirstRule, the data collected shall be used in accordance with the personal Data Protection regulation throughout the treatment process; It may, however, be necessary to transfer personal data privately to other bodies, namely the judicial, and in processing your request, we can send your data to and, also, use information from credit agencies and fraud prevention.

You have the right to submit a complaint to a European Union supervisory authority in relation to the protection of your personal data. FirstRule shall provide its cooperation with the supervisory authority by providing it with all the information which it, in the exercise of its powers, is requested.

The information collected on this website does not involve the making of automated decisions, including the definition of profiles.

In this website there are no compostings, interconnections or any other form of relate the information recorded.

Because your data will be able to circulate in an open network, you risk being viewed and used by unauthorized third parties.

FirstRule only accepts records of users at least 16 years of age. The organization’s communication channels are not targeted at under-age users. If you know of any records made by a minor we thank you for alerting us in such a way that we proceed immediately to remove the registration of the same.

Recipients or categories of recipients of your personal data depending on the contact tool you use are the Marketing and communication departments, Call Center, pre-sales and commercial and technical support. We shall share your personal data with your consent or, as necessary, to complete any transaction or provide any service you have requested. We also share the data with affiliates controlled by the FirstRule and subsidiaries; With sellers working on our behalf; When required by law or to respond to the legal process; to protect our customers; to protect lives; To maintain the safety of our services; and to protect the rights of property or organization.

Access and correction of your information

We want to be sure of the accuracy and reliability of the information we have about you.
We rely on the user to provide us with accurate and complete information and to update the data in relation to any changes in the information provided.

You have the right to withdraw your consent at any time without compromising the lawfulness of the treatment on the basis of the previously given consent and the right to request the FirstRule access to personal data relating to it, as well as its rectification or deletion, and the limitation of treatment with respect to the user, or the right to oppose treatment and the right to data portability.

The personal data necessary for the implementation of the contract in which the user is a party, for the fulfilment of the legal obligations to which the Controller is subject and those necessary for the purpose of the legitimate interests pursued by the Organization are not included in the previous point.

Without prejudice to legal or regulatory provisions otherwise, personal data shall be kept only for the minimum period necessary for the purposes which have motivated its collection or subsequent treatment after which they are disposed of or if the Interest of FirstRule Processed for statistical purposes, anonymised, it is not possible to identify the holder.

The subsequent processing of personal data for an order other than that for which the data have been collected, prior to such treatment, shall be provided by the Controller to provide the data holder with information about that purpose and any Other pertinent information.

You have the right to request a copy of the information we have about you. If you wish to request a copy of the partial or total information of your information withheld by FirstRule please send us an email to or write to Campo Grande 28, 1700-162 Lisboa.

If the applications submitted by the user are manifestly unfounded or excessive, in particular due to their repetitive character, FirstRule, under the current legal framework, it may require the payment of a reasonable fee taking into account the administrative costs of providing information or communication, or taking the measures requested or refusing to comply with the request.


These are small text files stored on your computer that serve to gather information about your device and information about your experience of use. This information is used to record the number of visits made and compile statistical information about the activity of the website.
Types of Cookies depending on the entity that manages them:

  • Cookies from this website.
  • Third-party Cookies: A cookie managed by another domain/website.
  • Persistent Cookies: Cookie information is permanently stored in your equipment.
  • Session Cookies: The cookie information is not permanently stored in your equipment.


      It uses session cookies and cookies (“first-party Cookies”) as well as persistent cookies (“persistent cookies”) and third party cookies.


      Types of cookies depending on the purpose of use:


  • Technical Cookies: These are the ones that allow you to navigate through a domain/website, using the different options or services, such as identifying the session, accessing restricted access areas and making the process of a purchase order.
  • Customization Cookies: These are the ones that allow you to access the domain/website with some predefined features according to a set of decisions taken, for example the language used.
  • Analysis Cookies: These are the ones that allow the monitoring and analysis of the behavior of the users of websites to which they are linked. The information collected through such cookies is used, for example, to measure the activity of the websites and to draw up navigation profiles.
  • Advertising Cookies: They are the ones that enable the management of the most efficient form of advertising spaces based on criteria such as the edited content or the frequency in which the ads are displayed.
  • Behavioral Advertising Cookies: These are the ones that allow you to manage in the most effective way possible of advertising spaces. These cookies store information about the user’s behavior, obtained by continuously observing their browsing habits, enabling them to develop a specific profile for displaying ads based on this.

FirstRule uses technical cookies, customization cookies, and parsing cookies; You don’t use advertising cookies or behavioral publicity cookies.

The information relating to cookies is controlled and accessed by the owner of the website.

Cookies used by FirstRule :

Cookie Name Purpose Retention time Domain Holder Part Cookie type
_ga Registers the user’s identification to obtain statistical data about the visitor on the website 2 years Analysis
_gat Improves rate 1 session 3.º Analysis
_gid Registers the identification with the purpose of generating statistical data on the visitor of the website 1 session 3.º Analysis
collect Collects data about visitor behavior 1 session 3.º Behavioral Advertising

According to the information provided above, as a user, you are expressly consenting to the use of the cookies referred to in the intended purpose for each of them.

Specific information about third party Cookies Google Analytics can be obtained through the address and AddThis service through the address
We are not responsible for the content and accuracy of the terms and conditions of use, privacy policies and third-party cookie policies referred to above.

You can get more information by visiting ou

You can set up your browser to not accept cookies and the websites mentioned above explain to you how you can remove them. However, the non-acceptance of cookies may result in incorrect execution of some of the website’s features.

None of the cookies used is essential for the use of the website, for a particular feature or for the improvement of the website performance.

The use of cookies by the FirstRule has the objective of analyzing the use of the website and allowing you to have a browsing experience without problems; At no time do we collect personal data through cookies.

Cookies will not be used for any other purpose than those mentioned in the previous point.

Other websites

This website contains links to other websites. This privacy statement only applies to this website. You should read the privacy policies of the other websites.


The organization applies appropriate technical and organizational measures to ensure a level of security that is appropriate to the risk for keeping the personal data and during the transmission of the file.

FirstRule has a computer system with the ability to resist, with a given level of confidence, to accidental events or to malicious or illicit actions that compromise the availability, authenticity, integrity and confidentiality of personal data stored or transmitted, as well as the security of the related services offered or accessible through these networks and systems.


The controller of this website is FirstRule and the same can be contacted through the postal address Campo Grande 28, 1700-162 Lisboa, and or alternatively by (+351) 21 797 00 64 (Contact Center), +351 210 438 090 (Fax) e

The Data Protection Manager (DPO) can be contacted through the postal address of the controller or alternatively via email

If you believe that FirstRule have not adhered to this statement, have any questions about our Privacy policy or the information we have about you, please contact us. We’ll answer questions in 30 days.

Changes to this privacy statement

Our privacy policies are reviewed regularly and all changes will be published on this website.

The last update is April 18, 2018.


The Responsible for the treatment of this website is the FirstRule and the same can be contacted through the postal address Campo Grande 28, 1700-162 Lisboa.
Alternatively by (+351) 21 797 00 64
and .

The Data Protection Officer (DPO) can be contacted through the email address 

If you believe that FirstRule has not adhered to this Statement, you have any questions about our privacy policy or the information we have about you, please contact us. We will respond to questions within 30 days.

Changes to this privacy notice

Our privacy policies are reviewed regularly and all changes will be posted on this website.
Last update is April 18, 2018.